Tag Archives: word-of-mouth

Creating Marketing Pieces Your Prospects Won’t Throw Away

As a small business owner I don’t have a big advertising budget. I rely on word of mouth to help me get clients. But that doesn’t mean I’ve abandoned marketing material all together. I still have business cards, a portfolio, … Continue reading

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4 Common Emotions to Consider When Creating Content

Copywriting can be a fickle thing. You’re selling a product, but you don’t want your content to come off as a hard sales pitch. Most folks are pretty savvy when it comes to seeing through traditional marketing jargon. They respond … Continue reading

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How Do You Market This? Branding the Person Behind the Business

When I first started freelancing I struggled to strike a branding balance. As a writer, I’m marketing myself, but I’ve got an unusual last name. That’s why I developed a company, Write Now Indy, to make it easier on my … Continue reading

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Why You Should Be Wary of Self-Described Social Media “Gurus”

These days it seems like social media “gurus” are everywhere you look online. They want to help you develop a strategy for Facebook, Twitter, Myspace, foursquare, instant messenger, AOL chat rooms, smoke signals, carrier pigeon and any other communication tactic … Continue reading

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