Tag Archives: Story telling

4 Common Emotions to Consider When Creating Content

Copywriting can be a fickle thing. You’re selling a product, but you don’t want your content to come off as a hard sales pitch. Most folks are pretty savvy when it comes to seeing through traditional marketing jargon. They respond … Continue reading

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1 Million Words of Crap: Why Every Writer’s Full of It

I recently read an interesting theory about writers. Essentially it went like this: every writer has 1 million words of crap in them. That means that you really don’t hit your stride as a writer until you get those million … Continue reading

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Reading Is Rarely a Group Activity: Write to An Audience of One

This morning I turned on the local news and right off the bat I heard one of my biggest TV pet peeves. It was the top of the show and the anchor looked straight into the camera and said, “good … Continue reading

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Struggling to Grow an Audience? Use Stories to Connect with Readers

A few weeks ago a client called me with a hint of desperation in his voice. He was getting frustrated by the lack of interaction on his company blog. He’d been at it for a little more than a year, … Continue reading

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