Tag Archives: promotions

Don’t Buy Fruit From Little Girls: Ask to See It First

Posted on 05/16/2012 by Chris Vanasdalan

About a year ago a young girl came to my door selling fruit. The girl, who couldn’t have been older than a grade schooler, explained it was part of a fundraiser to help support her school. She had a brochure … Continue reading →

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Creating Marketing Pieces Your Prospects Won’t Throw Away

Posted on 04/24/2012 by Chris Vanasdalan

As a small business owner I don’t have a big advertising budget. I rely on word of mouth to help me get clients. But that doesn’t mean I’ve abandoned marketing material all together. I still have business cards, a portfolio, … Continue reading →

Posted in Advertising, Branding, Content Generation | Tagged , , , , | 2 Comments

4 Common Emotions to Consider When Creating Content

Posted on 03/12/2012 by Chris Vanasdalan

Copywriting can be a fickle thing. You’re selling a product, but you don’t want your content to come off as a hard sales pitch. Most folks are pretty savvy when it comes to seeing through traditional marketing jargon. They respond … Continue reading →

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4 Reasons Why Opting People Into Your Email List Makes You a Jerk

Posted on 05/17/2011 by Chris Vanasdalan

I get a lot of unsolicited email. A lot. As a freelancer, I’m always networking to try to drum up business. That means handing out business cards at live networking events, participating in online webinars, and commenting in online forums, … Continue reading →

Posted in Email Marketing | Tagged , , , , , , , | 4 Comments