Tag Archives: advertising

Creating Marketing Pieces Your Prospects Won’t Throw Away

As a small business owner I don’t have a big advertising budget. I rely on word of mouth to help me get clients. But that doesn’t mean I’ve abandoned marketing material all together. I still have business cards, a portfolio, … Continue reading

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4 Common Emotions to Consider When Creating Content

Copywriting can be a fickle thing. You’re selling a product, but you don’t want your content to come off as a hard sales pitch. Most folks are pretty savvy when it comes to seeing through traditional marketing jargon. They respond … Continue reading

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4 Reasons Why Opting People Into Your Email List Makes You a Jerk

I get a lot of unsolicited email. A lot. As a freelancer, I’m always networking to try to drum up business. That means handing out business cards at live networking events, participating in online webinars, and commenting in online forums, … Continue reading

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The Social Media Elevator Pitch: Engaging Prospects in 140 Characters or Less

Most savvy social media users know how important it is to encourage genuine interaction. Small businesses and service providers understand the importance of using social networking as a way to find potential customers, engage them and market their services. But … Continue reading

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